Filmmaker, Tatia Pilieva, captured what was supposed to be an adorably awkward, beautiful moment between 20 strangers who were asked to kiss for the first time. Not just the first kiss on camera, but ever as those appearing in the film were in fact complete strangers. Finally it wasn’t so much a “short film” as it was ” commercial for clothes.”

Actually, it’s an advertisement for clothes, and most of these strangers are  professional performers who are experienced in acting out love, sex, and  intimacy for crowds. The cast includes models Natalia Bonifacci, Ingrid Schram,  and Langley Fox (daughter of actress Mariel Hemingway and sister of model Dree);  musicians Z Berg of The Like, Damian Kulash of OK Go, Justin Kennedy of Army  Navy, singer Nicole Simone, and singer-actress Soko (who also performed the  melancholy indie music that accompanies the short); and actors Karim Saleh,  Matthew Carey, Jill Larson, Corby Griesenbeck, Elisabetta Tedla, Luke Cook, and  Marianna Palka.

Once posted by Pilieva, the video, apply titled First Kiss, went viral, appearing on Facebook feeds and Twitter pages alike. As of this article, the video, which Pilieva posted on YouTube on the 10th, has received over 17.6 million views.