In celebration of its 125th anniversary, Bulgari, the luxury retailer, and “Save the Children” began a global partnership through a cause marketing promotion in which a portion of sales of a special designed co-branded ring and pendant benefited quality education for children affected by war and conflict. Since that time, the partnership has raised more than $15 million for children around the world.
Lately Lebanese Diva Mrs Majida El Roumi had joined the cause.
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