To re-invigorate and refresh the Sohat brand, one of the first to bottle mineral water in Lebanon, we sought to depict the art of healthy living in a modern and fresh way. Using contemporary dancers of all ages, we personified a splash of water to illustrate that without water, there is no life.
Photographer: lois Greenfield
Creative Director: Areej Mahmoud
Associate Creative Director: Davina Atallah
Art Director: Laura Halteh
Leo Burnett Beirut 2013