In our society today, a man’s love and commitment is measured by the size of the diamond he places on his beloved’s finger. Diamonds are said to represent true love, faithfulness, and the strength of your relationship. They are also believed to be the rarest of all gemstones. The reality is in fact significantly less romantic.

But the truth behind this myth is less than romantic, the 4 minute video takes us through the history of the engagement ring, a material good that so many of us now both associate and expect as a “symbol of love.” The video shows us how this now commonly accepted viewpoint was molded into all of us by nothing more than an advertising campaign by the diamond company De Beers.

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